To promote visitation to Merritt, increase overnight stay and highlight tourism experiences for both visitors and locals to enjoy.
To promote local activities in Merritt and the Nicola Valley, showcase the main themes of 'Things to Do, Places to Stay, and Where to Eat' and to offer one location where both visitors and locals can go for community information.
Tourism is an important sector in Merritt, one which needs thought into both the short term and long term planning and implementation so the community may continue towards a more diverse economy. As tourism related items consist of 20% of the Economic Development Action Plan, enhancing the sector and providing on brand tourism products is key. The Economic Development Action Plan is listed below as well, providing an additional resource into the long term tourism plan in Merritt. The 2013/2014 Tourism Plan was prepared for Merritt and the Nicola Valley through the Community Tourism Foundations program of Destination BC.
The purposes of the committee is to provide timely and strategic advice to Council on matters pertaining to economic development, investment and business attraction, and longer-term economic stability; support the Economic Development Officer and other City staff involved in such issues in the development or recommendations regarding Economic Development Strategic Plan; assist in preparing multi-year or annual updates to the Economic Development Strategic Plan while endorsing appropriate development, and bringing recommendations regarding such updates and endorsements to Council and to champion the Official Community Plan and Integrated Growth Strategy as they relate to economic sustainability and capacity building within the City of Merritt.
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The historic Baillie Property, operated by the Nicola Valley Heritage Society, consists of a house, barn, store, storage garage and heritage style garden. The importance of the property is the extent to which the buildings have remained so unchanged since the early 1900’s. The society has established a number of annual events including fundraisers that help in the continuing operations and maintenance of the site. The Visitors Information at the Baillie House is a spot you do not want to miss in Merritt BC!
Into Country music? Merritt Walk of Stars has branded the history of country music into the sidewalks and onto the buildings here in the Country Music Capital of Canada – Merritt, BC. Over the years hundreds of Canadian and International Country Music Artists have performed in Merritt. Those artists have permanently left their mark on country music history by placing their handprints and signatures in concrete stars. Today more than 100 bronzed stars and dozens of large scale murals are displayed on the Merritt Walk of Stars in downtown Merritt, BC, Canada.
Visit the Canadian Country Music Hall of Fame - In 2012, the Canadian Country Music Heritage Society (CCMHS) was formed to provide a venue for the display of artifacts related to inductees to the Canadian Country Music Hall of Fame. This opportunity is facilitated through key relationships with the Canadian Country Music Association (CCMA) and the National Music Centre (NMC). The Canadian Country Music Hall of Fame is located in downtown Merritt, open for visitors to view the stars of Country Music.
The history of country music celebrations in Merritt and the Nicola Valley is highly visible in two other important community attractions: The Merritt Walk of Stars; and, the Country Legends Murals. The Merritt Walk of Stars features handprints (and one footprint) and signatures of country music top international performers. What began in 1993 is now a comfortable community walking tour with over 50 bronze plaques on display. The Country Legends Murals (a community youth project) are seen throughout the downtown and represent a wonderful thematic variation for renowned Master Muralist Michelle Loughery.
Into history? We've got it….from our rich ranching history to historical buildings right within town. Be sure to visit the Nicola Valley Museum and Archives.
The tourism industry is not organized by one individual, and here in Merritt there are many community organizations which play a valuable role in contributing to our vibrant tourism sector. Below are a few of the many organizations within Merritt.